One reason to celebrate fashion here in the Philippines is the existence of global brands like New Era. The brand started in 1920 and its success story continues today as the exclusive manufacturer of every major league baseball team. Also, it is with existing partnerships with some prominent associations and sports entities like the NBA and National Rugby League, among others.
The brand has been making quality merchandise for 90 years now, and up until today, it is relentlessly being patronized mostly by collectors and sports lovers. When you say New Era, it’s definitely one of those established brands across the globe.
In the Philippines, it has five branches, with one we got to visit – New Era SM City Pampanga. We toured the entire store, and were provided with basic knowledge of the caps. It was fun to learn the different styles and the story of each cap. We also got to know about the best-selling ones and heard about the celebrities and famous personalities who support New Era.
New Era has various cap styles, like the 9FIFTY which is a snapback (adjustable back snaps). 59FIFTY with a closed back design, while the 39THIRTY has a stretch fit. Other styles they’ve got include bucket and camper hats.
New Era has styles and sizes for everyone – men, women and kids. They have caps in the sports category, feminine designs and also special collaborations. Aside from the label New Era, their brands comprise of the ff: MBL (Major League Baseball), Entertainment (Simspons, Autobots, Ghostbuster, etc), Global Collaboration (One piece), NFL (National Football League), NHL (National Hockey League), PH Collaboration (Voltes V- which is exclusively distributed in the Philippines), Disney, Marvel and Starwars, a few ones among the many.
Aside from the stylish caps, New Era also introduces the proper care method for caps through their Capology Kit, which has a cleaning set of brush, stain eraser and specially formulated cleaners. Since the brand encourages properly taking care of our caps, you can also walk in the store to have your New Era caps reformed and cleaned. Because of that, New Era doesn’t just ensure us of high-quality designed caps, but they are also very active in the customer care aspect. In fact, here in Pampanga, they have their own community called the CAPampangan.
New Era also offers other merchandise such as Cap Pillow, Cap Carrier, Cap Storage, Bags, Tees and Wallets.
The brand’s best-sellers are NY Yankees 39THIRTY, LA Dodgers 59FIFTY for the baseball caps, LA Lakers for Basketball and LA Kings for Hockey.
(Also one of their best-selling caps is this Superman cap, which falls under their youth group category)
(What a nice way to properly organize your caps with this on-the-go cap carrier, right?)
With all that said, New Era Cap stays true to its brand values: Pride, Authencity, Collaboration and Individuality and through our store visit, I myself was able to attest that. I can’t wait to wear what I got from the store! 🙂
NEW ERA CAP
PAMPANGA STORE: Ground Floor, SM City Pampanga
Other branches in the Philippines: TriNoma, SM Megamall, SM Aura, SM Seaside Cebu
Like New Era on Facebook here.